I am coined the “Heart and Soul” of Reddit Brand Creative
♡( •ॢ◡-ॢ)✧˖° ♡
I was one of the initial members of the in-house brand creative team (OrangeRed) at Reddit Inc. through the formitive years of 2017 to 2022.
I established the emotive and playful style that you see in Reddit’s illustration and visual design, and also responsible for the visual management of Reddit alien mascot, Snoo, along side my collegues Tavish MacLellan and Dante Orpilla. My work has seen and interacted with by the millions. I believe in supporting my team, building design foundations, and picking up where attention was needed with them through the pandemic shift to remote, massive employee growth, and company push for Reddit’s $1B revenue goal from 2019-2022.
Above is OrangeRed‘s sizzle reel recapping our projects in 2021. I give my biggest thanks to Gina Lee, Bev Galipeau & David Benham for composing the motion! Visual concepts and illustrations created by your’s truly.
The projects I’ve worked on include: Snoo Summit, Mod Summit, Reddit Avatars x Arcane, Reddit Studios, Superbowl LVI immersive space, Reddit Talk, Reddit Recap, Concepts for 3D Snoos for business marketing.