Reddit x Dubsmash AR Lenses Concept
Advisor | Concept
Initial brainstorm concept for Reddit alien "Snoo” antenna and bread cat AR lenses for the acquisition announcement of Dubsmash.
Coordination by David Benham, AR production by Lou Ward, and art direction by Tavish MacLellan.
Press & reads:
Reddit Blog | Social Media Today | Tech Crunch
Concepts:
Bread Cat
Originally created for Reddit Coins Marketing Page.
Snoo Antenna
From 2018 brand refresh ideation for illustrated photo treatments. (photo, Andrew Prinz)