Reddit x Dubsmash AR Lenses Concept

Advisor | Concept

Initial brainstorm concept for Reddit alien "Snoo” antenna and bread cat AR lenses for the acquisition announcement of Dubsmash.

Coordination by David Benham, AR production by Lou Ward, and art direction by Tavish MacLellan.

Press & reads:

 Reddit Blog | Social Media Today | Tech Crunch


Bread Cat
Originally created for Reddit Coins Marketing Page.

Snoo Antenna
From 2018 brand refresh ideation for illustrated photo treatments. (photo, Andrew Prinz)



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Glass Peach | Creative Portfolio & Services by Christine Villanueva | 2023