Christine
Villanueva
art director + visual artist
BB & Bunny
BB a bratty, lone bunnysuit, space fighter and Bunny her portal-hopping rabbit, are forced to team up with two veteran bunnysuit fighters to keep alien invaders from taking over Earth’s crown jewel in the clouds, Celestial City!
4x Fullfunded on Backerkit • 4800% funded for Graphic Novel
Webcomics coming soon!
Follow @bb_and_bunny on IG for
Reddit Inc.
Reddit Alien Mascot "Snoo"
Art Direction | Concept | Vector Production
Managing and maintaining integrity of the Reddit mascot, “Snoo” was one of my key and primary roles at Reddit. You’ve seen them around but here’s some of the BTS doodles between key projects!
Teammate doodles:
Personal faves:
Reddit Profile Avatars
art direction | concepting | producing | vector production
Core creation of Reddit’s most popular feature, Profile Avatars pushing DTC revenue up a significant percentage in Reddit Premium subscriptions just by the first month of release in Q4 2020, by empowering users to be creative within their own self-expression and engagement, making it easier to join in and become part communities.
Before, redditors had very few options to customize their Reddit profile picture, and so we’re that Profile Avatars, through the Avatar Builder will enable more self-expression and enhance user engagement and Reddit’s “Direct-User-Pay” efforts.
Art direction collaboration with Tavish MacLellan and vector production assistance with Onanma Okeke and Gina Lee. Cross functional partners with DTC team for collaboration on data driven strategy, annd engineering support. Collaborated with Marketing team for product and social marketing strategies and deliverables.
I focused on all aspects of production and asset creation: art direction, concepting, vector avatar creation, and vector file set up for freelance assistance and training, providing producing support between project timelines.
Press and reads: Reddit r/changelog Post | AdWeek
Splash images for initial monthly accessory pack releases.
Avatar Builder View.
Vector production setup:
Concepts for vector:
In the communities:
In app use case:
Reddit Ability Cards for Reddit Recap
Reddit Talk
Reddit Recap 2021
illustration concepts | art direction | vector production
Product illustration visual development and delivery for Reddit’s 1st Recap product feature.
Read more on the Reddit Blog Post.
- 10M users interacted Reddit Recap in 2021
- This includes an estimated 2.7M resurrections, with more than half of them having been off the platform for more than a month
- DAU impact over the 1st month after launch was ~170k per day
Read more on the Reddit Blog Post.
